The Institute of Fundraising is launching its revised House-to-House Collections Code of Fundraising Practice. The Code has been revised to provide more specific and detailed guidance for the different types of collections that occur. As well as the Code, accompanying guidance has been created to explain the different types of collections that can occur and the different parties’ involvements. The guidance also provides information around bogus collections and some tips on trying to avoid giving to them.
Due to the astronomical rise in charities undertaking goods collections and the growing number of options available to charities, the Institute felt the time was right to revisit the Code. The Code was revised by representatives of charities, umbrella bodies and commercial collectors, reflecting the parties involved in this collection method. By including all parties in the whole process, it is more likely that best practice standards will be adhered to, no matter who is undertaking the collection.
As well as a detailed and productive working party stage, the public consultation received widespread coverage and attention and received 44 responses, the most ever for an institute consultation. This attention shows the importance of this issue to the charity sector. By having all parties work together, this Code can work to eradicate issues of bogus collections, and oversaturation, and raise public trust and confidence in house-to-house collections.
Peter Storey MInstF(Cert), Director of Marketing, Kidney Research UK and Chair of the Code working party, says:
“We are delighted to launch this new Code, which has achieved consensus within the wider fundraising sector around how to conduct house-to-house collections. At a time when clothes collections were getting a difficult press, and this fundraising technique was under threat, the sector has come together to agree the highest standards.
“By working together as a sector we are now in a stronger position to counter bad practice and bogus collectors whilst at the same time enhancing public trust and confidence in this extremely valuable form of fundraising.”
Alistair McLean, Chief Executive of the Fundraising Standards Board, says:
“Clothing collections have become a crucial source of income for so many UK charities and it is essential that best practice is established. This new Code will guide not only fundraisers and suppliers, but help the public identify bogus collectors from genuine ones, giving them confidence to keep on donating both cash and goods.”
The new Code is available at www.institute-of-fundraising.org.uk/codes.
View the code of practice for Charitable Door to Door Collection and guidance on the relative merits of the different types of collection
Institute of Fundraising
Tel: 020 7840 1027 / 07793 802 852